New Your AI chatbot now also on Instagram and Messenger · Automated bookings from +€19/month
Online Booking with 24/7 AI Receptionist:

AI-automated bookings via webphoneWhatsAppInstagramMessengerTelegram

Your clients book themselves via web, phone or chat. You stop missing calls; you gain time and peace of mind.

30 seconds · Get your plan and price · 7-day free trial

Phone
Web
WhatsApp
Instagram
Messenger
Telegram
Active channels
AI Voice 24/7
WhatsApp Active
Instagram Active
Messenger Active
Telegram Active
Web Active
AI answering call...

"Welcome to Lumina Hair Salon! What service would you like to book?"

For any appointment-based business

Online Booking Software for businesses that live from their appointments

From a neighborhood salon to a multi-location chain. CitaFlow adapts to how you work.

Complete Appointment Management

One platform, four superpowers

Answer calls 24/7, reply on WhatsApp, run your schedule and know every customer. All centralized in one place.

24/7 bookings on autopilot

Your clients book themselves, you never pick up the phone

Website ready in 2 minutes with your branding, or embed our widget on your current site. Shopify integration for e-commerce.

  • Pro website in minutes with your logo, images, colors, preferred design template and embedded calendar
  • Embeddable calendar widget just copy and paste a few lines of code
  • Shopify store integrated plug your Shopify products and e-commerce features into the CitaFlow-generated booking website, for free
2 minSetup
100 %Customizable
invictus.citaflow.com
Book your appointmentCut and shave · 45 min · €25
Thursday April 17
10:30
11:15
12:00
13:30
15:00
16:45
Booking confirmed · sending WhatsApp

The two ways to receive bookings online

Available in all plans
Website in minutes
Website in minutes

Create a professional website with your branding, embedded calendar and online store with Shopify. Your clients can book appointments and buy your products from your CitaFlow-generated site.

Ready in minutesE-commerce integrated2 min · 100% customizable
Embeddable calendar
Embeddable Calendar

Already have a website? Embed our booking module and start receiving appointments without changing your site.

Easy to embedNo conflicts
How it works

Set it up at your own pace. Go live today.

Website and online bookings ready the same day. WhatsApp and chatbot in a matter of hours. AI Voice activates once your phone number arrives. No training: we walk you through every step.

01

Create your account and configure your business

Tell us your services, hours and team. We import your customers and bookings from your previous software.

2 min to startNo card
02

Activate your channels

Web, widget and WhatsApp ready the same day. AI Voice activates when your national landline arrives: 1-3 days if new, 2-4 weeks if ported from another carrier.

WebWhatsAppPhoneTelegram
03

Let the AI work

Calls, messages and bookings handled 24/7. You see every conversation in the panel and take control whenever you want.

24/7Single panel
Integrated payments · Beta

Charge however you want. We balance the books.

Two paths you can combine: the physical POS is a service by an independent partner and online charging runs on Stripe Connect. Either way, every payment links to the appointment and customer in CitaFlow.

In-person payment · Service by a partner

Physical POS through an independent partner

In eligible markets, we can refer you to an independent partner that provides POS and payment services. Once connected, every charge is automatically reconciled with the appointment in CitaFlow.

Charging in-store · €25.00
10:42
POS
25,00€
Service · Customer
Approved
Tap your card
123 456 789
  • Receipt printer included
  • Automatic reconciliation with the appointment once connected
  • Fees and conditions are agreed directly with the partner
Service by an independent partnerContactless · chip · stripe
Upfront payment · Stripe Connect

Deposit or full amount at booking

Charge a deposit or the full amount at the moment of the online booking with Stripe Connect. Money goes straight to your bank account, no physical POS needed. If you only take a deposit, settle the rest in-store however you prefer. Helps reduce no-shows with prepayment.

Booking received · web €10 deposit charged
4532 •••• •••• 8821
HolderExpires
CUSTOMER12/27
4242 4242 4242 4242
HolderExpires
CUSTOMER08/28
  • Deposit or full amount, your choice
  • Stripe Connect: money direct to your account
  • Helps reduce no-shows and ghost bookings
Stripe ConnectApple Pay · Google Pay · SEPA

Service provided by a third party. In eligible markets, the physical POS is provided by an independent partner. CitaFlow may facilitate the introduction, but contracting, approval, pricing, terms, installation and support are the partner's responsibility. CitaFlow may receive compensation from the partner if you sign up for their services.


A plan for every business size

Pay only for what you actually use

Starter plan + optional AI Chat and AI Voice modules. No lock-in. We don't charge extra when your customers message you first on WhatsApp.

  • Real AI, not static flows
  • Inbound WhatsApp messages included
  • No booking commission
  • Cancel anytime
Online bookings Calendar, booking website and reminders
€29/mo
+ AI Chatbot Bookings via WhatsApp and Telegram
from +€19/mo
+ AI Voice Your phone answered 24/7
from +€29/mo
Calculate your plan

What would CitaFlow cost you?

Two quick questions (30 seconds) and we show you the plan that best fits your business.

Frequently asked

What happens if I exceed my monthly cap?

Your plan keeps working: extra conversations or minutes are billed at the overage rate (between €0.07 and €0.13 per chat conversation; €0.25 per voice minute). There is a safety ceiling of €150/month in overage; once you hit it we pause extra charges and suggest moving up a module.

Can I freely combine modules?

Yes. Only the Starter plan is required. You can activate AI Chat and AI Voice separately, together, or just one. You can change modules any month with no penalty or lock-in.

Do you charge extra for WhatsApp messages?

Not on inbound conversations. When a customer initiates the chat, Meta does not charge us during the 24h service window, so we do not charge you either. For outbound marketing campaigns, you connect your own Meta Business and pay Meta directly: we add no markup.

How is an "AI conversation" counted?

One conversation = one chat session with the same customer within a 24h window. If they send you 8 messages over an afternoon while booking, that is 1 conversation, not 8.

Is there a contract or setup fee?

No. Month to month, cancel anytime from the dashboard. Annual plan with 17% discount (two months free) if you commit to 12 months.

Why is there a supplement if I enable WhatsApp or SMS to notify my customers?

Because every notification we send your customers over WhatsApp or SMS (confirmations, reminders, changes and cancellations) has a per-message cost on our side. Email is free and unlimited, but if you enable WhatsApp/SMS we add a supplement based on your notification volume: up to 200 a month included (€0), 201–400 +€10, 401–600 +€20, 601–800 +€30, 801–999 +€40 and, from 1,000, an Enterprise plan. It only applies if you have these channels active; if you use only email or AI Chat, there is no supplement.

Do prices include VAT?

No, prices exclude VAT. Invoices are issued by Stripe as the registered seller (Merchant of Record). If your business has a validated intra-community VAT ID, the invoice carries no VAT under the reverse charge; otherwise your country's VAT is added and you deduct it like any other supplier invoice. Outside the EU no VAT applies.

Common questions

Frequently asked questions about CitaFlow

Everything you need to know about our appointment management software

Functionality

CitaFlow is an all-in-one platform for automated appointment management. All plans include an online booking system with a booking website and widgets you can integrate into your current website. Clients choose the service, professional, and available time, and the appointment is confirmed instantly.

AI Chatbot allows clients to book appointments through a conversational chat experience. The chatbot answers questions, guides the user, and schedules appointments automatically, 24/7, all managed from your control panel.

In Voice plans (Lite, Go or Pro), the optional AI telephony feature is added. When a client calls, the voice assistant answers 24/7, collects the appointment data, and schedules it automatically. If they prefer, clients can leave a voicemail or be transferred to your phone. All configuration is done without code from the panel, and you can enable or disable telephony whenever you want.

All booking channels (web, chat, and phone) remain fully synchronized in a single system.

Yes, absolutely. You can activate or deactivate SMS/WhatsApp globally from your dashboard. The supplement will adjust automatically.

Yes. You have a dashboard with real-time metrics on web appointments, AI-answered calls, conversion rates, peak hours, estimated revenue, and much more. Additionally, we automatically analyze call transcriptions so you can see at what point the appointment was booked or where an opportunity was lost. We also include analytics for your CitaFlow-generated website (traffic, widget clicks, etc.) and you can export any report to CSV/Excel.

When an appointment is created, we send the client confirmation via WhatsApp/SMS and email with a unique link to modify or cancel the booking in seconds from their mobile. You can also do it from the dashboard. All calendars (voice and web) share the same real-time availability, so there will never be conflicts.

Yes. We offer two ways to connect WhatsApp: the WhatsApp Cloud API, where all conversations are centralized in CitaFlow with Telegram alerts, or the option to keep your WhatsApp Business app on your phone and connect it to CitaFlow so the AI replies and books appointments automatically.

With the second option you keep using the app as usual, you can watch how the bot talks to your clients in real time, and you take over or pause the bot with one click. Few platforms in the market offer this. We help you pick the right one during onboarding.

The physical POS service is provided by an independent partner for POS and payment services. CitaFlow is not a payment institution, acquirer or payment processor: in eligible markets we can refer you to that partner. Once connected, CitaFlow automatically reconciles every charge with the client's appointment.

For online charges (deposit or full prepayment at booking) we use Stripe Connect: money goes straight to your bank account without passing through CitaFlow.

The physical POS pilot is initially available in Spain. If you're interested, request access from the Additional modules section on pricing.

CitaFlow may receive a referral fee from the partner if you ultimately sign up for their services.

Yes. The Employees module (add-on) adds granular roles and permissions: each person only sees the part of the app they need, and you can fine-tune permissions per section, per feature and per branch. In multi-branch accounts, the business owner gets a central dashboard, branch owners only see their own location, and employees only see what their role allows.

Includes WhatsApp time-tracking (commands enter / pause / back / out) with exportable records to comply with Spain's time-tracking law and other EU labor regulations. Contact us for pricing from the Additional modules section.

Availability

CitaFlow AI is bilingual: Spanish and English. It automatically detects the language your client speaks and responds in the same language with natural voice. Perfect for businesses serving both Spanish-speaking and English-speaking clients.

The control panel (dashboard) is currently available in Spanish. We will soon launch dashboard versions in English, French, Italian, and other major languages.

Pricing and Plans

SMS/WhatsApp cost us money per message. With more appointments, we send more notifications and costs increase. The supplement allows us to keep very low prices for small businesses while larger businesses using more WhatsApp/SMS contribute a bit more.

Each appointment includes 1 confirmation and 1 reminder for free. If you only use Email to notify clients (free), there is NO supplement.

We count the total confirmed, completed, or no-show appointments in the current month. Each appointment counts individually, regardless of whether it's from the same client or not. Cancellations are free and don't count toward the volume.

Congratulations! From 1000 appointments/month onwards, we offer you a personalized enterprise plan. Our team will contact you automatically.

Yes, you can upgrade or downgrade your plan at any time. Changes apply immediately and you only pay the prorated difference.

No. We no longer charge for "message packs" or for each individual SMS/WhatsApp. Each appointment includes by default 1 confirmation, 1 reminder, and change/cancellation notifications for your client. You can send them via Email (always free and unlimited) and, if you activate the WhatsApp/SMS channel, also through these channels without worrying about a monthly message limit.

To cover the cost of those messages when your business grows significantly, we apply a small supplement of +€10/month for each block of 200 additional appointments, but only if you have WhatsApp/SMS activated and exceed 200 appointments per month. If you only use Email, there's no volume supplement.

Voice minutes do have a per-minute price when you exceed the minutes included in your plan (Voice Lite, Go or Pro): a flat €0.25/min, always transparently and itemized on your invoice.

There is no lock-in. The subscription is monthly and you cancel it whenever you want from the panel, with no phone calls and no notice periods.

And if you leave, you take your data with you: in Settings there is a button that downloads your whole account as a file (clients, appointments, services, opening hours, calls and billing). You do it yourself, whenever you want, without asking us and without waiting for anyone to prepare it.

Your business does not live inside ours: your clients, your phone number, your WhatsApp account and your website stay yours. We have no public directory where your business shows up next to your competitors.

We do the same with reviews: instead of building you a review system that lives inside CitaFlow, we read the rating from your Google profile and display it on your booking site. They stay on your profile, which is yours, and if you ever leave they are still there.

Telephony

Spanish landline number new or portability (geographic 8/9, 901/902, 900/800). Mobile numbers not yet supported.
AI Assistant 24/7 for phone reservations.
Voicemail with transcription and instant notification.
Call forwarding to your mobile or switchboard whenever you want.
• Customizable IVR menus and full control from your dashboard.

Configuration and Integrations

No, CitaFlow is designed to be extremely easy to use. Our guided setup process allows you to be operational in less than 15 minutes. Simply connect your calendar, customize some preferences, and your assistant will be ready to answer calls. For more advanced customizations, we offer an intuitive interface without requiring programming.

CitaFlow offers bidirectional sync with:

  • Google Calendar through direct integration
  • Apple Calendar and any iCalendar-compatible calendar (Outlook, mobile devices, etc.)

Appointments sync both ways: what you create in CitaFlow appears in your calendar and vice versa, always staying up to date. We also offer webhooks to integrate with Zapier, Make, and other tools.

Ready to try it?

Create your account in minutes and see it with your own clients

Free trial

7 days free · No card required · Cancel anytime

The Most Complete Online Booking Software for Your Business — More about CitaFlow

The Most Complete Online Appointment Booking Software for Your Business

CitaFlow is the ultimate online scheduling solution for appointment-based businesses. Our booking software combines a 24/7 online reservation system with an AI-powered virtual receptionist that handles phone calls automatically, never misses a customer, and manages your calendar without manual intervention.

Automatic AI Appointment Management System

Forget about missed calls and manual management of your appointment calendar. With CitaFlow, every call is answered by our AI, which naturally converses with your customers, verifies availability in real-time, and confirms appointments automatically. Your appointment management becomes completely automatic: online bookings sync with Google Calendar, reminders are sent via WhatsApp without you having to do anything, and you focus on what matters: serving your customers.

Why Choose CitaFlow as Your Online Scheduling Solution?

Unlike other online booking solutions, CitaFlow is not just a calendar: it's your complete reception team working 24/7. While other systems wait for customers to book through the website, our AI answers calls, responds to questions, recommends services, and schedules appointments instantly. It's perfect for hair salons, tattoo studios, spas, beauty centers, opticians, and any appointment-based business that needs professional appointment management without complications.

Let's talk

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Support in Spanish and English GDPR · EU-hosted data