Two different approaches. Booksy is management software with a marketplace that helps you get discovered; CitaFlow is your own channel, with an AI receptionist that answers the phone, WhatsApp, Instagram and web chat. Here is the comparison point by point, without overselling, and what changes when you switch to CitaFlow.
7 days free · No card · Cancel anytime
Before the table, the question that really decides: is your problem getting known, or making sure none of the people who already know you slip away?
You are starting out or want to fill gaps with people who do not know you yet, and you value being listed in a marketplace where consumers already search. Its model (a fee plus Boost per customer acquired) makes sense when acquisition is your priority.
Your phone rings while you are busy, people message you on WhatsApp and Instagram at all hours, and no-shows cost you money. You want an AI receptionist that handles all of that on your behalf, collects deposits and fills cancellations, without paying a commission on every booking.
What each one does according to its own public website and our product, with no figures we cannot stand behind.
| Area | Booksy | CitaFlow |
|---|---|---|
| Discovery | Its own marketplace with a consumer app: your profile competes and gets discovered inside Booksy. | No marketplace. People find you through your Google listing (with your booking link), your booking website, your social channels and your phone. |
| Online booking | Booking from its app and your profile, reminders and a waitlist. | A booking website with your brand, a link on your Google listing, a widget on your own site, reminders and a waitlist that fills cancellations by itself. |
| AI receptionist | By phone, in beta. Phone only. | Phone, WhatsApp, Instagram, Messenger and web chat. Books into your calendar, collects deposits, answers questions and wins back lapsed customers. |
| Payments and no-shows | Deposits and cancellation fees; payments carry a per-transaction fee. | Online deposits and prepayment with Stripe, in-store card terminal with Teya. CitaFlow charges no commission per booking. |
| Automations | Reminders, marketing tools and inventory. | Reminders by WhatsApp, SMS and email, review requests after the appointment, win-back of customers who have not visited in a while and an automatic waitlist. |
| Who owns the customer | Your customers book through the Booksy profile and app, so part of the relationship runs through its platform. | Your customers book on your website, your WhatsApp or your phone. Their data lives in your CRM and is yours: available through the API and exportable. |
| Management | Calendar and client management. | Calendar, CRM, resources and rooms, multi-location, staff, and any appointment-based sector: beauty, workshops, law firms, training, restaurants… |
| Pricing | A monthly fee plus an amount for each additional staff member. Bookings carry no commission unless you turn on "Boost", which charges 30% of the first visit of each new customer it brings in (capped). | Base license from €29 per month; AI receptionist as add-on modules by channel. No commission per booking or per customer acquired. 7 days free, no card. |
Booksy details taken from its public website on 29 October 2026. Booksy is a registered trademark of its owner; CitaFlow is not affiliated with or endorsed by Booksy.
What you gain when your bookings, your customers and your reviews move to channels you own.
CitaFlow asks for a review after every appointment and sends it to your Google profile, where it is yours and counts in Search and Maps, even if you change software tomorrow. Reviews on a marketplace live on the marketplace.
Your own CRM with each customer's history. Export it from the dashboard whenever you want, and access it through the API too.
You pay the license and the modules you switch on. No cut of each new customer and no cut of each booking.
Import your customers from a CSV. Or, when you sign up, paste your profile link and the AI brings over your services and prices so all you do is review them.
No, and that is deliberate. CitaFlow works on the channels that are already yours: your Google listing, your website, your WhatsApp, your social channels and your phone. If what you need today is a directory that sends you new customers, that is what a marketplace like Booksy offers.
No. You pay the license and the modules you switch on. Online payments run through Stripe and the card terminal through Teya, with their processor fees; CitaFlow adds no commission of its own.
Ask Booksy for an export of your customers (their support tells you how) and import them into CitaFlow from a CSV in the dashboard, in a few minutes; if you prefer, we help you with the import. When you sign up, paste your Booksy profile link and the AI brings over your services and prices so all you do is review them.
The reviews you have on Booksy stay on Booksy; CitaFlow cannot bring them over. From now on, every customer who comes in gets the review request and leaves it on your Google profile, where it is yours.
7 days free · No card · Cancel anytime
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