How can I tell where my online bookings come from?
Every booking made on your booking website stores its source: where the person was before booking. For reliable data, publish a different link in each place.
Where you see it
- In each appointment’s details there are two labels: one says how it was created (for example “Online booking” or “Manual”) and the other, with a ↗ arrow, where the person came from: Google Business Profile, Instagram, Facebook, TikTok, WhatsApp, Email, QR code, Your website, Another site or “Direct / no data”.
- The totals are in Analytics → Appointments, under “Where online bookings come from”.
Appointments entered by your team, the chat or the phone have no source.
Why “Direct / no data” shows up
Many browsers and apps don’t say where a visit came from. With one link per channel you no longer depend on that.
How to get one link per channel
- Go to Website → General.
- Under “Links by channel” you have your booking link in a version for Google, Instagram, Facebook, TikTok, WhatsApp, email and QR.
- Click “Copy” and paste each one where it belongs: the booking button on your Google listing, your Instagram bio link, your emails…