Analytics and Reports

Make informed decisions with real data. Analyze your business performance, identify trends, and optimize your resources with detailed reports.

Main Dashboard

Key metrics in real-time:

Today's appointments

Total appointments scheduled for today with current status.

Estimated revenue

Expected billing based on confirmed appointments.

New clients

Customers booking for the first time this month.

Occupancy rate

Percentage of productive time vs available time.

Types of Reports

Business Report

Overall view of business performance.

  • Revenue by period
  • Comparison with previous month
  • Future projections
  • Growth analysis

Service Analysis

Detailed performance by service.

  • Most requested services
  • Profitability per service
  • Actual average duration
  • Demand trends

Team Productivity

Performance metrics by professional.

  • Hours worked
  • Appointments attended
  • Revenue generated
  • Customer satisfaction

Customer Behavior

Patterns and habits of your customers.

  • Visit frequency
  • Average value per customer
  • Retention rate
  • Inactive customers

Cancellation Analysis

Identify and reduce losses:

Cancellation rate

% of cancelled vs confirmed appointments

Notice time

Average advance notice for cancellations

By customer

Identify problematic customers

Estimated losses

Revenue lost due to cancellations

Custom KPIs

Configure your own indicators:

Hair Salon

  • Average ticket per customer
  • % additional services sold
  • Time between visits
  • Loyalty (>5 visits)

Clinic

  • New vs recurring patients
  • Average wait time
  • No-show rate
  • Post-consultation satisfaction

Gym

  • Occupancy per class
  • Peak vs off-peak hours
  • Monthly retention
  • Most popular classes

Periodic Reports

Daily

Daily summary with completed appointments, revenue, and upcoming bookings.

Weekly

Weekly analysis with comparisons and trends.

Monthly

Complete monthly report with all KPIs and metrics.

Quarterly

Strategic quarterly view with projections.

Data Export

Available formats:

Excel (.xlsx)

Ideal for detailed analysis and custom charts.

PDF

Perfect for sharing formal reports with partners.

CSV

For importing into other systems or databases.

Automatic email

Receive periodic reports in your inbox.

Advanced Filters

Segment your data by:

Date range

Any custom period

Services

One or multiple services

Professionals

Individual or by team

Customers

Specific segments

Payment method

Cash, card, online

Location

By branch or area

AI Voice Analytics

Phone system metrics:

Calls received

Total incoming calls and average duration.

Automation rate

% of appointments managed without human intervention.

Conversion

% of calls resulting in confirmed appointment.

Satisfaction

Average rating of voice service.

Automatic Insights

CitaFlow automatically detects:

Growth opportunities

"Tuesday afternoons have 40% less occupancy. Consider promotions."

Performance alerts

"Cancellation rate increased 15% this month. Review confirmation policy."

Recommendations

"Service X generates 3x more revenue. Prioritize its promotion."

Frequently Asked Questions

How far back can I access historical data?

You can access all your historical data from when you started using CitaFlow. Data is never deleted and is always available for analysis.

Can I share reports with my accountant?

Yes, you can export reports in Excel or PDF and share them. You can also create a read-only access for them to consult directly.

Do the data update in real-time?

Yes, all metrics update instantly. As soon as an appointment is created, modified, or cancelled, analytics reflect the change.

Can I schedule automatic reports?

Yes, you can configure automatic sending of daily, weekly, or monthly reports to your email or your team's email.